The TOP 5 Reasons why your company should have a website!


We all have been quite familiar with the introduction of Internet and E-Commerce in today’s modernized era of technical advancement and it’s pretty undoubted that having a website for your company is worth a go!
Your products, services, theme, information, blog, brochure, catalogue, contact details, etc. everything will be stated to the customers in a crisp, direct and catchy way. The instant approach and dynamicity are some the prominent highlights of having a website.


So, Folks! Here are the Top 5 reasons you wanna have a brief look at!

 
1. ONLINE PRESENCE

 
In this 21st Century era, Technology is constantly growing and with more ways than ever to connect online, consumers need an easy way to locate your business. With over 3 billion Google searches per day, new customers could be seconds away from finding you and your business.
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie!
Don’t forget your website will be available to them 24 hours a day, 7 days a week. So, let your website do the hectic work while you focus on building your business and brand.

2. Efficient CUSTOMER SERVICE

 Posting updates, hours of operation and specials is a big part of any business marketing strategy. Your customers want to know what is going on and when. With 26% of adults not using social networking sites, those customers may miss out on a sale or holiday closing information. By having your information on your website, you ensure that your customers can depend on your business by staying updated from the company’s notifications and will want to come back in the future. By making this information available in one easily accessible place you will have time to focus on your business instead of fielding phone calls about holiday hours and specials!
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. Having various customized mail ID Ex. [email protected] is surely a much more professional, effective and dynamic way to cater the services of customers.

3. Effective SALES AND MARKETING
 

Online sales are a growing demand among consumers. Customers want to have the ability to purchase a desirable product online from the plethora of options available on various platforms like EBay, Amazon, Myntra, Flipkart, etc. It resonates various benefactors such as Affordability, Ease of Transaction {cashless economy}, real-time authentic prices, quality assurance and secured form of shopping.
It has transformed the conventional shopping to the world of online shopping where you can purchase items in mere fingertips.

4. GLOBAL REACH

 
Creating a website is vital for business success and it is the best way to showcase your business to a vast majority of people
Why stop at marketing locally when you can market globally? Why to hinder the approach to a limited no. of persons when you can contact and connect the world with you in some simple steps!
A website is the easiest way to reach consumers around the globe and to a significant aspect it entices instant credibility. Its’ superfast approach, creative edge and superior interface will entice more customers for the credibility you deserve. It’s the most important thing for a company to connect with its fan-following/customers, etc. in the most friendly, professional and hassle-free way.
Your website can promote a strong brand and deliver a consistent, catchy and interesting message through its interactive interface. Keeping it simple, sophisticated and trendy will surely capture more time than you expect from a normal person. The key is to provide the exact services to the targeted audience/customers.
If you sell goods and services, why not expand your reach to other countries- internationally! If you have a small business/startup, then it’s of utmost priority to have an online presence as it induces popularity within short span of time. Increased people supports can pave the way for crowd-funding too, which is a trending way of generating economical support from the people who wish to support it. It’s as simple it is!
Now, by having a website you will also be able to market to customers who may be visiting from out of town. A website is the best way to offer a coordinated digital product to potential customers. It undoubtedly induces better business development and management.

5. COST SAVINGS

 

The conventional form of marketing involves designing, printing and distribution of heavy brochures, pamphlets, catalogue, etc. Having all such stuff online on the website will surely reduce costs to a significant extent. The conventional marketing strategies have been dumped and replaced with the technological path-breakers. With the introduction of internet, there should not be even a wee bite of doubt over its swiftness, approach and dynamicity!
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely and save your marketing costs. Your potential customers can find out about you and any of your products online- 24*7.
Your Blogs, Gallery {media files such as photos, videos, etc.}, Documentations {Excel, PowerPoint, Word Files, etc.} can be encapsulated in the most presentable way of digital presentation, which will cut the costs of storage drastically.
Having a website will give the flexibility to the owner to post the content/messages/notifications, etc. without any constraints of Time, Place, Capacity, etc. due to the large digital storage available in abundance. Many conventional methods can be refurnished into digital ones for better presence.
Being digitally presentable is the most appealing, convincing and trustworthy way as it captures the essential mandate of the organisation/company in a compact yet dynamic way!
Surely, having a website in today’s modernized and digital world will make sure you stand a chance in the ever-increasing race of businesses.
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Ajinkya Kale

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